Nostalgic B-roll of Australian family farms is the background for a stirring reading of Australia’s national anthem. The anthem is followed by a close-up of cans of Ardmona diced tomatoes. The can labels feature a photo of Aussie farmers who produced the tomatoes.
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Australians all let us rejoice for we are young and free.
We’ve golden soil and wealth for toil; our home is girt by sea.
Our land abounds in nature’s gifts of beauty rich and rare.
In history’s page, let every stage Advance Australia Fair.
In joyful strains then let us sing, Advance Australia Fair.
[The best tomatoes grow in golden soil. #BuyHomeGrown]
SPC’s Ardmona #BuyHomeGrown Ad: 30 second version
SPC #MyFamilyCan Campaign Introduction
SPC #MyFamilyCan Case Study
To see how Ardmona’s ad fits with the larger #BuyHomeGrown campaign, review the SPC #MyFamilyCan Case Study.