P&G ‘Thank You, Mom’ Ad: “Strong” (Rio 2016 Olympics)

For the Olympic Games in Rio, P&G’s 2016 “Thank you Mom” ad features supportive moms helping their children persevere through difficult circumstances on their way to becoming Olympic champions.

Script

Scene:  Tornado

  • Future Olympic Gymnast’s Mom: “Come on. Come on.”

Scene:  Aftermath of a car crash

  • Future Olympic Volleyball Player’s Mom: “Oh sweetie, you’re okay. You’re okay.”

Scene: An elevator stops suddenly

  • Future Olympic Diver’s Mom 3: “Take a deep breath.”

Scene: Airplane turbulence

  • Future Olympic Sprinter’s Mom: “Everything is alright. It was just a little turbulence.”

Scene: Running from bullies

  • Future Olympic Sprinter’s Mom: “Leave him alone! I’ll call your mothers!”

Scene: Cat calls from street punks

  • Street punks: “Hey babe! Where you going? Where you going?”
  • The Future Olympic Volleyball Player’s Mom moves her daughter away from cat callers.

Scene: Olympic Gymnastics Competition

  • The Olympic Gymnast’s Mom calms her daughter’s nerves.

Scene: Call home, after being scolded by coach

  • Olympic Diver: “I can’t do this anymore.”
  • Olympic Diver’s Mom 6: Son, I know in my heart that you can.”

Rapid Montage of Scenes:

  • Gymnast competes. Sprinter competes. Volleyball player competes. Diver competes.
  • Gymnast wins.
  • Volleyball player wins and shares the victory with her crying Mom.
  • The winning Gymnast rushes towards her mom to embrace her.
  • The Diver wins and gestures towards his heart to thank his proud Mom.
  • The Sprinter wins and finds his mom in the audience to wrap their country’s flag around them both.

On-Screen Text: “It takes someone strong to make someone strong. Thank you, Mom.”

[Tide logo] [Bounty logo] [Pampers logo] [Gillette logo] [Always logo] [P&G logo]

Tagline: “P&G: Proud sponsor of Moms.”

Year
2016
Related Materials

P&G ‘Thank You Mom’ Commercial: “Best Job” (London 2012 Olympic Games)

In this 2012 edition of Procter & Gamble’s “Thank You, Mom” ad campaign, supportive mothers take their children to practices and help the kids deal with setbacks on their way to becoming successful Olympic athletes.

P&G ‘Thank You Mom’ Commercial: “#BecauseOfMom” (Sochi 2014 Olympic Games)

For the 2014 Sochi Winter Olympics, this edition of Procter & Gamble’s “Thank You, Mom” ad campaign features supportive mothers helping their children learn to walk, skate, and ski on their way to becoming successful Olympic athletes.

P&G ‘Thank You Mom’ Commercial: “Tough Love” (Sochi 2014 Paralympic Games)

For the 2014 Sochi Paralympics, this “Thank You, Mom” ad celebrates triumphs at the Paralympics interspersed with flashbacks to Moms supporting their children through years of challenges, physical therapy, and strength conditioning. Speaking on behalf of all of the Sochi 2014 Paralympic participants featured in the commercial, a female athlete credits supportive mothers for helping their children to overcome disabilities on their way to becoming successful Paralympians.

Share this Ad