P&G ‘Thank You Mom’ Commercial: “#BecauseOfMom” (Sochi 2014 Olympics)

In this 2014 Winter Olympics edition of Procter & Gamble’s “Thank You, Mom” ad campaign, supportive mothers help their children learn to walk, skate, and ski on their way to becoming successful Olympic athletes.

Script

Future Olympians fall, again and again, while learning to walk. Their mothers offer encouragement to get back up: “Come along. Oops! Up you go. Try again, Sweetie.”

A future Olympic skier and snowboarder fall, again and again, while learning to ski.

A future Olympic figure skater and hockey player fall, again and again, while learning to skate.

Each time, their mothers offer encouragement to keep trying.

Fast forward: Now teenagers, the future Olympians keep falling as their mothers dutifully tend to their injuries and disappointments.

Fast forward: Now Olympians, the athletes win at their sports and share their victories with their moms.

On-screen text: “For teaching us that falling only makes us stronger. Thank you, Mom.”

[Tide logo] [Pampers logo] [Gillette logo] [Duracell logo] [Bounty logo] [P&G logo]

Tagline: “P&G: Proud sponsor of Moms.” #BecauseOfMom

Year
2014
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