P&G ‘Thank You Mom’ Commercial: “Tough Love” (Sochi 2014 Paralympics)

In this 2014 edition of Procter & Gamble’s “Thank You, Mom” ad campaign, footage of triumphs at the Paralympic Games is interspersed with flashbacks to Moms supporting their children through years of challenges, physical therapy, and strength conditioning. Speaking on behalf of all of the Sochi 2014 Paralympic participants featured in the commercial, a female athlete credits supportive mothers for helping their children to overcome disabilities on their way to becoming successful Paralympians.

Script

Paralympic Athlete Voiceover:
“You could have protected me. You could have taken every hit. You could have turned the world upside down so that I would never feel pain. But you didn’t. You gave me my freedom, because you are strong — and now, so am I.”

On-Screen Text:
The world’s toughest moms raise the world’s toughest kids. Thank you, Mom.”

[Tide logo] [Bounty logo] [Duracell logo] [Pantene logo] [P&G logo]

Tagline:
“P&G: Proud sponsor of Moms.” #BecauseOfMom

Year
2014
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