Pantene “Dad-Do” Super Bowl Commercial
In this 2016 Super Bowl commercial, Pantene introduces “dad-dos” (like hair-dos) to show that dads can — and should — spend quality time with daughters, which increases their self-confidence and self-reliance.
Script
Deangelo Williams, Pittsburgh Steelers: “I don’t know why they make these bows so complicated for guys.”
Deangelo Williams’ daughter: “My Dad is giving me a Dad-Do.”
Jason Witten, Dallas Cowboys: “A Dad-Do comes from the heart. There’s probably not a whole lot of style.”
[Girls who spend quality time with their dads grow up to be stronger women.]
Benjamin Watson, New Orleans Saints: “Who knows, maybe there’s a post-career here. What are you giggling about?”
[Put the next generation of strong in your hands.]
Jason Witten’s daughter: “I love you Dad.”
Deangelo Williams: “When you look in the mirror, who do you see?”
Deangelo Williams’s daughter: “Me.”
Deangelo Williams: “That’s strong is beautiful.”
[Pantene. Strong is Beautiful. See more Dad-Do’s at YouTube.com/Pantene]
Year
2016Related Materials
Pantene ‘Dad-Do’ Case Study
The Pantene Super Bowl commercial and YouTube ‘how to’ series yielded 250 million #DadDo social impressions and 1.68 billion media impressions.
For more results, see the full Pantene ‘Dad-Do’ Case Study
Pantene ‘Dad-Do’ How-to Videos
Pantene’s integrated cause marketing campaign included dad-do style kits and a series of how to videos, like this one featuring DeAngelo Williams and his daughter Rhiya:
