This NIKE (PRODUCT)RED partnership ad to fight AIDS in Africa features celebrity athletes using the designer NIKE(RED) laces in creative ways. In the commercial, Maria Sharapova and Kobe Bryant are joined by leading soccer players: Didier Drogba, Andrei Arshavin, Clint Dempsey, Denilson, Marco Materazzi, Javier Mascherano, and Fabio Cannavaro. 100% of the profits from the sales of NIKE(RED) laces going to The Global Fund to Fight AIDS, Tuberculosis and Malaria, which funds: medication for those living with HIV, and soccer-based community initiatives which teach AIDS prevention.
Lace Up. Save Lives. Designed to fight AIDS in Africa.