NFL ‘Salute to Service’ Native Advertising
Script
NFL Fantasy Live, NFL Network
Host #1: “Welcome back to NFL Fantasy Live. In honor of Veterans Day, for every point scored during the NFL’s 32 Salute to Service Games, the league will donate $1,000 to its military non-profit partners, including the Pat Tillman Foundation, the USO, and the Wounded Warrior Project. Now, to join the Salute and learn more about the initiative, visit NFL.com/Salute. Let me be the very first to thank you, all of our veterans who have paid service to us, and, Cynthia, you have an interesting story for us.”
Cynthia: “Well, a number of people in my life have all been in various forms of the Armed Forces, and I got a chance to run the Marine Corps Marathon in honor of, and to raise money for, the Wounded Warrior Project. It was a couple of years ago, and you look really pretty after you’re done running a marathon, but that’s the proof that it was done, and it was an amazing opportunity to meet a whole bunch of people who were involved in the Wounded Warrior Project. It’s a great organization, and I feel honored to have done it. Thank you so much for everything you’ve done for us.”
Host #1: “Absolutely. Once again, a big thanks to all of our American service people.”
NFL Football, Fox
Host #2: “In honor of Veteran’s Day, for every point scored during Salute to Service Games, the NFL will donate to its military non-profit partners, including the Pat Tillman Foundation, also, the USO and the Wounded Warrior Project. You can visit NFL.com/Salute. The local hero, a true hero, Pat Tillman, who wore number 40. This past Sunday would have been his 40th birthday. Remembering him on their helmets, remembered often here.”
That Other Pregame Show, CBS
Host #3: “In honor of Veterans Day, for every point scored during the NFL’s 32 Salute to Service Games, the league will donate $1,000 to its military non-profit partners, including the Pat Tillman Foundation, USO, and the Wounded Warrior Project. To join the salute and learn more, visit NFL.com/Salute.”
NFL Game Day Highlights, NFL Network
Host #4: “Welcome back to NFL Game Day Highlights. The entire month of November, 32 games will be honored as the National Football League ushers in their Salute to Service Initiative, as we honor the men and women of our US Armed Forces. You will see the camouflage all around the National Football League on display for 32 games this month.”
Year
2016Related Materials
Experiential Marketing
In-stadium experience:
