During the 2012 World Series, MasterCard makes an on-field, in-game presentation of a $4.1 million ‘debit card’ to Stand Up To Cancer. The donation represents the proceeds from MasterCard’s Dine and Be Generous campaign. One cent was contributed for each MasterCard transaction over $10 between July 10 to September 28, 2012.
Joe Buck: “MasterCard is proud to present more than $4 million to Stand Up to Cancer — raised from the Eat, Drink, and Be Generous campaign. MasterCard (is) joined here by its Priceless Moments winners and Stand Up to Cancer scientific advisory committee members and co-founders. For more information, visit StandUp2Cancer.org/MasterCard. MasterCard is the official payment card of Major League Baseball. Also in that group, nine year old cancer survivor Justin Miller.”
MasterCard’s 2012 ‘Dine and Be Generous’ Commercial
Similar On-Field, In-Game Presentations
MasterCard has repeated this cause marketing tactic for several years. Here is an example of another donation presentation, this time at a 2014 World Series game: