KFC ‘Add Hope’ Campaign: “The Story of Hope”
Script
KFC’s Story of Hope commercial features drawings by some of the 100,000 children that the initiative feeds. The ad shows how an undernourished child’s drawing becomes more detailed and colorful when the child is fed by an Add Hope bowl.
Year
2015Related Materials
KFC’s Story of Hope commercial features drawings by some of the 100,000 children that the initiative feeds. The ad shows how an undernourished child’s drawing becomes more detailed and colorful when the child is fed by a Add Hope bowl.
Behind-the-Scenes Video
Case Study
In the form of an award entry: KFC’s Story of Hope Case Study.
Related Campaign
KFC’s Story of Hope commercial is part of a multi-year cause marketing campaign: Add Hope. There is also a related ‘Thank You’ video.