In partnership with the National Volunteer Fire Council, Duracell positions the purchase of its batteries as a way to support local, volunteer firefighters.
If you think heroes are only in movies, consider this: Over 70% of firefighters are local volunteers. These are our neighbors putting their lives on the line.
And when they rely on a battery, there are firefighters everywhere who trust Duracell.
Now you can join with Duracell to help. Just buy specially-marked packs and Duracell will make a battery donation to local volunteers.
These days, don’t we all need something to trust?
Duracell: Trusted everywhere.
Duracell’s ‘Power Those Who Protect Us’ Case Study
For further details, review the Duracell ‘Power Those Who Protect Us’ Case Study.
Duracell’s Integrated Branding
Rather than just its logo, Duracell included its whole product in the branding of the cause marketing campaign:
Duracell’s ‘You Buy. We Give.’ Packaging