Duracell ‘Power Those Who Protect Us’ Commercial

In partnership with the National Volunteer Fire Council, Duracell positions the purchase of its batteries as a way to support local, volunteer firefighters.

Script

If you think heroes are only in movies, consider this: Over 70% of firefighters are local volunteers. These are our neighbors putting their lives on the line.

And when they rely on a battery, there are firefighters everywhere who trust Duracell.

Now you can join with Duracell to help. Just buy specially-marked packs and Duracell will make a battery donation to local volunteers.

These days, don’t we all need something to trust?

Duracell: Trusted everywhere.

Year
2011
Related Materials

Duracell’s ‘Power Those Who Protect Us’ Case Study

For further details, review the Duracell ‘Power Those Who Protect Us’ Case Study.   

Duracell’s Integrated Branding

Rather than just its logo, Duracell included its whole product in the branding of the cause marketing campaign:

Duracell Volunteer Firefighter logo

Duracell’s ‘You Buy. We Give.’ Packaging

Duracell Power Those Who Protect Us

Duracell buy 10 give 1

Share this Ad