Partnership between two for-profit organizations (Duracell and Hasbro) to support the holiday toy drive of a non-profit organization (Toys for Tots). The Duracell ad was part of its #PowerASmile campaign to make a donation of up to 1 million batteries to Toys for Tots for every eligible pack of batteries purchased.
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“This Duracell truck has some very special power. It’s filled with new Duracell Quantum batteries. These red batteries are so powerful that this year they’ll power all the Hasbro toys donated to Toys for Tots. Want to help power some smiles?”
[image of Duracell Quantum battery]
“Duracell. Trusted Everywhere.”
According to Duracell: “This holiday season (2013), Duracell will be giving back by making a donation of up to 1 million batteries to Toys for Tots for every eligible pack of batteries purchased.”