Dawn ‘Wildlife’ Campaign: “Cleaning Oil Spills” Commercial
“Cleaning Oil Spills” highlights Dawn Dish Soap’s contribution of $1 million to wildlife rescue efforts.
Script
To help save wildlife affected by oil spills, rescue workers have opened up a lot of Dawn. They rely on it, because it’s tough on grease yet gentle.
But even they’ll tell you: Dawn helps open something even bigger. This year, Dawn is also donating $1 million to rescue efforts.
Go to Facebook.com/DawnSavesWildlife to find out how the little things you do can make a big difference.
[#SaveWildlife]
Year
2013Related Materials
‘Dawn Saves Wildlife’ Related Commercial
‘Dawn Saves Wildlife’ Microsite
‘Dawn Saves Wildlife’ Case Study
A broader review of Dawn’s cause marketing is described in the Dawn Saves Wildlife Case Study.