CVS Health ‘Native Ad’ at the StandUp2Cancer Telethon

A juice bar with prominent CVS Health signage is the setting for three celebrities to recognize CVS Health for its efforts to reduce cancer, by: no longer selling tobacco, helping people to quit smoking, making it harder for others to start, and supporting StandUp2Cancer’s research. The segment aired simultaneously on ABC, CBS, FOX and NBC, BIO, E!, ENCORE, HBO, HBO Latino, ION Television, Lifetime Movie Network, Logo, MLB Network, mun2, Palladia, SHOWTIME, Smithsonian Channel, STARZ, STYLE, TBS and VH1.

Script

Rob Riggle: “Every backstage needs a bar.”

Sonequa Martin-Green: “A juice bar.”

Mayim Bialik: “With fruits, greens, and other vegetables which help reduce the risk of cancer.”

Rob Riggle: “And this drink is in honor of another donor: CVS Health is doing extraordinary work in communities in the United States. They stopped selling tobacco, they’re helping many people quit smoking, and making it harder for others to start. And they are committed to supporting StandUp2Cancer’s research, to push the science further and faster. Here’s to CVSHealth’s kicking cancer’s butt.”

Sonequa Martin-Green: “Yes!”

Year
2016
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