“Together Is Beautiful” is the 2016 update of Coca-Cola’s #AmericaIsBeautiful campaign.
Culturally-diverse Americans sing America The Beautiful in multiple languages (Spanish, Hindi, English, Tagalog, Mandarin, Hebrew, Arabic, Keres, and Senegalese-French).
The commercial concludes with the Coca-Cola logo and “Together is Beautiful.”
“Together is Beautiful” is the 2016 update of the #AmericaIsBeautiful commercials which originally aired in 2014, in two versions: 60 seconds (for the Super Bowl) and 90 seconds (for the Sochi Winter Olympics).
Coca-Cola’s #AmericaIsBeautiful Ad: Earned Media
Coca-Cola’s #AmericaIsBeautiful Ad: Behind-the-Scenes
For more information, review the Coca-Cola “It’s Beautiful” Case Study.