Bombas Socks: ‘1 Pair Purchased = 1 Pair Donated’ Promo Video
For each pair of socks purchased, Bombas donates a pair of socks to the homeless. In its first nine months of operations, Bombas sold $450,000 of socks online via word-of-mouth alone. Bombas sold and donated its one millionth pair of socks within 2.5 years of start-up.
Socks are the number one most requested clothing item at shelters. That’s what inspired us to start Bombas.
Out of that inspiration came our ‘one pair purchased equals one pair donated’ business model.
Working closely with our giving partners, we developed the Bombas Donation Sock. This is a sock that’s engineered to meet the needs of people who don’t have the luxury of putting on a clean pair of socks everyday.
Giving back is at the core of who we are as a company and what continues to drive us to be better.