“The Duck” is one of a series of three ads that were part of Aqua Carpatica’s Water Purity Test campaign. Like the other two ads — “The Snail” and “The Bridge” — Aqua Carpatica sneaked the word nitrates into familiar Romanian children’s songs about water. Shock value was achieved by juxtaposing the innocence of a child’s play with the existence of an invisible threat: nitrates.
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Girl: “My ducklings went down by the NITRATE water. They sit with their heads in the water and their bottoms in the air.”
[Without you even knowing, nitrates are part of your kid’s life. AQUA Carpatica: Lowest nitrate content in Romania.]
Related Case Study
To learn more, review the Aqua Carpatica ‘Purity Test’ Case Study.