American Express ‘Small Business Saturday’ Commercial
Positions American Express as a champion of local small businesses (while subtly promoting use of the American Express Card to make a difference).
Script
“Small businesses are the lifeblood of our communities. Absolutely crucial. Vital. They make it unique and they make you happy to live where you live. It brings a little flair to the towns that we have.
On November 26th, you can make a huge impact by shopping small on Small Business Saturday. One purchase. One purchase is all it takes. Pledge to shop small on Small Business Saturday. It will help support your community. And that is a big deal. It’s pretty big. So, pick your favorite local business and join the movement.
I pledge to shop small: at Big Top Candy Shop; at Juno Baby Store; Allen’s Boots; Sammy’s Camera. You don’t have to buy the whole store. Make the pledge to shop small. Pleeeease. On Small Business Saturday.”
[SHOP SMALL] [SMALL BUSINESS SATURDAY – NOV. 26] [American Express – founding partner]
Year
2011Related Materials
Pivoting from ‘Small Business Saturday’ to shopping small every day…
