Videocon ‘Traffic Gaaye’ Case Study

Videocon Smartphone created The Traffic Gaaye, an initiative to help beat traffic jams on Delhi streets. With the help of local cow owners, Videocon attached special GPS transmitter collars around the necks of hundreds of cows, turning these road blocks into traffic guides.

Script

[Transport Corporation of India Study: “India loses over 10.8 billion dollars annually due to traffic congestion.”]

The business center of Delhi is also a hub for traffic jams, and India’s most holy animal is also one of the biggest causes of this congestion.  Cows are sacred in India, and it is customary to allow them to roam free — when they move, you move, when they stop, you stop.

How do you turn a leading cause of traffic into a way to avoid it? Videocon Smartphone presents The Traffic Gaaye, an initiative to help beat traffic jams on Delhi streets. With the help of local cow owners, we attached special transmitter collars around the necks of hundreds of cows, turning these road blocks into traffic guides.

We recycled old smartphones to create special solar powered collars for cows. Through a custom-built application, we use the GPS function of the phones to track the exact location of each cow.

The traffic Gaaye app allowed users to see the location of the cows and traffic around them so that they could avoid them or use as smart route.

Cows have a unique way of navigating the city by using alleys and lanes. We use this unique tracking data to create new routes for every type of commuter. During peak traffic hours, the app even sent out automated live tweets to users with traffic updates.

[15 Minutes Average Time Saved. A Marked Reduction in Fuel Consumption. In Turn, Reducing Old Delhi Pollution Levels in Peak Hours. Soon coming to Mumbai, Chennai, and Bengaluru].

The reason behind some of Delhi’s worst traffic became its most blessed solution.
[Videocon Smartphone].

Year
2016
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