Always ‘Saudi Womens Online March’ Case Study
Always wanted to empower Saudi women by giving them a voice. On April 15, Always launched the first ever online march, #MoveForTomorrow, in a country where public demonstrations are banned. Results: 100,000 new Facebook fans; 5,500+ new Instagram followers; 4.6 million social media impressions.
Script
All around the world, women are revealing their lives online, but not in Saudi Arabia, where a woman showing her face on the internet is considered taboo.
Always wanted to empower Saudi women by giving them a voice, so on April 15, we launched the first ever online march. Instead of filming their face, we invited the Saudi women to join the march by sharing footage of their steps moving for a better tomorrow. Thanks to this simple visual mechanism, the women no longer felt confined, and were able to express themselves freely.
To reward the movement, Always provided financial support to three inspirational participants, moving them one step closer to achieving their aspirations.
In a country where public demonstrations are banned, more than 5,000 Saudi women marched hundreds of miles online, raising their voice for a better tomorrow.”
[100,000 Facebook Fans. 5,500+ New Instagram Followers. 4.6 Million Social Media Impressions.]
Year
2016Related Materials
