“You buy. We’ll Give.” is a cause marketing tactic used by companies to incentive purchases in return for a donation to a charitable cause. For instance: If you buy vitamins at Walgreens, then Walgreens will donate to Vitamin Angels — a charity that provides live-saving vitamins to children in need.
“When is your flu shot more than a flu shot? When it helps give a life-saving vaccine to a child in need. Walgreens ‘Get a Shot. Give a Shot’ program has helped provide 15 million vaccines through the UN Foundation.