“You buy. We’ll Give.” is a cause marketing tactic used by companies to incentive purchases in return for a donation to a charitable cause. For instance: If you buy vitamins at Walgreens, then Walgreens will donate to Vitamin Angels — a charity that provides live-saving vitamins to children in need.

Bombas Socks: '1 Pair Purchased = 1 Pair Donated'

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For each pair of socks purchased, Bombas donates a pair of socks to the homeless. In its first nine months of operations, Bombas sold $450,000 of socks online via word-of-mouth alone. Bombas sold and donated its one millionth pair of socks within 2.5 years of start-up.

Duracell 'Power Those Who Protect Us'

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In partnership with the National Volunteer Fire Council, Duracell positions the purchase of its batteries as a way to support local, volunteer firefighters.

Duracell and Hasbro 'Toys for Tots': "Power a Smile"

2018/12/13 0

Partnership between two for-profit organizations (Duracell and Hasbro) to support the holiday toy drive of a non-profit organization (Toys for Tots). The Duracell ad was part of its #PowerASmile campaign to make a donation of up to 1 million batteries to Toys for Tots for every eligible pack of batteries purchased.

MasterCard ‘Stand Up to Cancer’ Campaign: World Series 2016

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During the 2016 World Series, MasterCard continued its 7-year tradition of making an on-field, in-game presentation of a $4 million ‘debit card’ to Stand Up To Cancer. The donation represented the proceeds from MasterCard’s Priceless Conversations campaign.

Sport Clips 'Help A Hero' Campaign: "VFW Scholarships"

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Sport Clips collects in-store donations, supplemented by its own contribution, to fund the VFW’s ‘Help a Hero’ scholarship program. These scholarships can be used by service members and veterans at post-secondary schools and trade schools.

Subway 'National Sandwich Day' on WWE

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The WWE’s Raw Announce Team promotes Subway’s National Sandwich Day partnership with Feeding America. The offer: Buy any sub and a drink and get a free sub. Plus Subway will donate a meal to Feeding America for each sub purchased.

Subway 'National Sandwich Day' Native Ad on NFL Football

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This Subway-sponsored segment of NFL Football features Subway’s National Sandwich Day promotion, including a close-up of a Subway meal for more than 20 seconds. Meanwhile, James Brown narrates: “Subway invites you to help them create the biggest single-day meal donation in Feeding America’s history.”

TOMS 'One Day Without Shoes'

2018/12/13 0

TOMS offered to give a pair of shoes to a child in need for every person who posted to Instagram a barefoot picture with the hashtag #WithoutShoes.