Pantene 'Sorry, Not Sorry'

2018/12/13 0

“Don’t be sorry, shine strong.” Pantene uses female-empowerment advocacy to bolster its multi-faceted ‘strong is beautiful’ brand personality.

Pantene "Dad-Do"

2018/12/13 0

In this 2016 Super Bowl commercial, Pantene introduces “dad-dos” (like hair-dos) to show that dads can — and should — spend quality time with daughters.

Pantene 'Labels Against Women'

2018/12/13 0

In this Pantene digital ad, men and women exhibit the same behaviors but are labeled differently, exposing a gender bias double-standard.

TOMS 'One Day Without Shoes'

2018/12/13 0

TOMS offered to give a pair of shoes to a child in need for every person who posted to Instagram a barefoot picture with the hashtag #WithoutShoes.