Product-Cause Fit occurs when consumers perceive a natural association between a cause and a company’s products, services, or mission. For instance, it would be natural for a pet store to host stray-adoption events. Similarly, it would be natural for an auto insurance company to promote free safe-driving resources for teenage drivers.

Walgreens 'Get a Shot. Give a Shot'

2019/11/12 0

“When is your flu shot more than a flu shot? When it helps give a life-saving vaccine to a child in need. Walgreens ‘Get a Shot. Give a Shot’ program has helped provide 15 million vaccines through the UN Foundation.

Yellow Pages 'Shop the Neighbourhood' Campaign

2019/11/12 0

Yellow Pages’ evolving ‘Shop the Neighbourhood’ campaign now promotes use of its YPshopwise app as an integral part of supporting your local community. #ShopTheHood positions Yellow Pages as a champion of the local businesses from whom Yellow Pages hopes to sell advertising.