Product-Cause Fit occurs when consumers perceive a natural association between a cause and a company’s products, services, or mission. For instance, it would be natural for a pet store to host stray-adoption events. Similarly, it would be natural for an auto insurance company to promote free safe-driving resources for teenage drivers.
“When is your flu shot more than a flu shot? When it helps give a life-saving vaccine to a child in need. Walgreens ‘Get a Shot. Give a Shot’ program has helped provide 15 million vaccines through the UN Foundation.
Yellow Pages’ evolving ‘Shop the Neighbourhood’ campaign now promotes use of its YPshopwise app as an integral part of supporting your local community. #ShopTheHood positions Yellow Pages as a champion of the local businesses from whom Yellow Pages hopes to sell advertising.