Product-Cause Fit occurs when consumers perceive a natural association between a cause and a company’s products, services, or mission. For instance, it would be natural for a pet store to host stray-adoption events. Similarly, it would be natural for an auto insurance company to promote free safe-driving resources for teenage drivers.

Duracell and Hasbro 'Toys for Tots': "Power a Smile"

2019/11/12 0

Partnership between two for-profit organizations (Duracell and Hasbro) to support the holiday toy drive of a non-profit organization (Toys for Tots). The Duracell ad was part of its #PowerASmile campaign to make a donation of up to 1 million batteries to Toys for Tots for every eligible pack of batteries purchased.

KFC 'Add Hope' Campaign: "Thank You"

2019/11/12 0

KFC launched this Add Hope video to coincide with 2015’s World Hunger Month. The video reviews progress (meals for 100,000 children every day), thanks customers, and then pivots to asking for additional in-store donations.

SPC #MyFamilyCan Campaign: Introduction

2019/11/12 0

SPC’s #MyFamilyCan campaign urges Australians to #BuyHomeGrown. In this introductory ad, Australia’s largest fruit processor announces that its SPC and Ardmona brands will switch to labels which feature photos of Aussie farmers who grow the food.

SPC's Ardmona #BuyHomeGrown Ad

2019/11/12 0

Nostalgic B-roll of Australian family farms is the background for a stirring reading of Australia’s national anthem. The anthem is followed by a close-up of cans of Ardmona diced tomatoes. The can labels feature a photo of Aussie farmers who produced the tomatoes.

Subway 'National Sandwich Day' on WWE

2019/11/12 0

The WWE’s Raw Announce Team promotes Subway’s National Sandwich Day partnership with Feeding America. The offer: Buy any sub and a drink and get a free sub. Plus Subway will donate a meal to Feeding America for each sub purchased.

Subway 'National Sandwich Day' Native Ad on NFL Football

2019/11/12 0

This Subway-sponsored segment of NFL Football features Subway’s National Sandwich Day promotion, including a close-up of a Subway meal for more than 20 seconds. Meanwhile, James Brown narrates: “Subway invites you to help them create the biggest single-day meal donation in Feeding America’s history.”

TOMS 'One Day Without Shoes'

2019/11/12 0

TOMS offered to give a pair of shoes to a child in need for every person who posted to Instagram a barefoot picture with the hashtag #WithoutShoes.

Uncle Ben's Beginners: Cooking Contest

2019/11/12 0

The promo ad for The Ben’s Beginners Cooking Contest is part of Uncle Ben’s CSR program to associate its rice with healthier dinner choices and more family time.