Product-Cause Fit occurs when consumers perceive a natural association between a cause and a company’s products, services, or mission. For instance, it would be natural for a pet store to host stray-adoption events. Similarly, it would be natural for an auto insurance company to promote free safe-driving resources for teenage drivers.
The ‘Do a Good Turn’ campaign promoted Ariel laundry detergent’s “Cool Clean technology” which enabled clothes to be washed effectively at 30° Celsius (86° Fahrenheit)
Becel sought to reduce heart disease (and promote Becel margarine) via ‘love letters’ from children to their moms. Becel tells mothers: You take great care of your kids — take care of yourself too.
For each pair of socks purchased, Bombas donates a pair of socks to the homeless. In its first nine months of operations, Bombas sold $450,000 of socks online via word-of-mouth alone. Bombas sold and donated its one millionth pair of socks within 2.5 years of start-up.
In this StandUp2Cancer telethon segment, Katie Couric joins bladder cancer survivor Keith Fox who thanks Bristol-Myers Squibb for their immuno-oncology approach.
With the goal of saving youth sports programs, Dick’s Sporting Goods Foundation shows how high school basketball and baseball coaches act as mentors to build the character of their players.
Windy City Live hosts Ryan Chiaverini and Val Warner joyfully shop at the Disney Store, buying $5,000 worth of toys that will be donated to Toys for Tots. Later, ABC7 Chicago’s meteorologist Tracy Butler presents an oversized $5,000 check from Disney Citizenship to grateful Marines, received on behalf of Toys for Tots. (The $5,000 check represents the value of the donated toys.)
