Product-Cause Fit occurs when consumers perceive a natural association between a cause and a company’s products, services, or mission. For instance, it would be natural for a pet store to host stray-adoption events. Similarly, it would be natural for an auto insurance company to promote free safe-driving resources for teenage drivers.

Becel 'Love Letters'

2018/12/17 0

Becel sought to reduce heart disease (and promote Becel margarine) via ‘love letters’ from children to their moms. Becel tells mothers: You take great care of your kids — take care of yourself too.

Bombas Socks: '1 Pair Purchased = 1 Pair Donated'

2018/12/17 0

For each pair of socks purchased, Bombas donates a pair of socks to the homeless. In its first nine months of operations, Bombas sold $450,000 of socks online via word-of-mouth alone. Bombas sold and donated its one millionth pair of socks within 2.5 years of start-up.

Disney Store 'Toys for Tots'

2018/12/17 0

Windy City Live hosts Ryan Chiaverini and Val Warner joyfully shop at the Disney Store, buying $5,000 worth of toys that will be donated to Toys for Tots. Later, ABC7 Chicago’s meteorologist Tracy Butler presents an oversized $5,000 check from Disney Citizenship to grateful Marines, received on behalf of Toys for Tots. (The $5,000 check represents the value of the donated toys.)