Donation requests are often immediately preceded by heart-wrenching portrayals which create empathy for the victims and a sense of urgency to solve the problem. The classic victim portrayal focuses on a poster child — originally a child afflicted by disease or circumstances whose picture was used on posters as part of a campaign to raise money or enlist volunteers. The definition of “poster child” has since been expanded to refer to a beneficiary of any age who is emblematic of a cause.

Mattress Firm 'Foster Kids' Shoe Drive

2020/05/27 0

Mattress Firm supports foster kids (and attracts customers) by conducting year-round, in-store donation drives, collecting: shoes, money, clothing, pajamas, school supplies and holiday gifts.


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