Donation requests are often immediately preceded by heart-wrenching portrayals which create empathy for the victims and a sense of urgency to solve the problem. The classic victim portrayal focuses on a poster child — originally a child afflicted by disease or circumstances whose picture was used on posters as part of a campaign to raise money or enlist volunteers. The definition of “poster child” has since been expanded to refer to a beneficiary of any age who is emblematic of a cause.
In this StandUp2Cancer telethon segment, Katie Couric joins bladder cancer survivor Keith Fox who thanks Bristol-Myers Squibb for their immuno-oncology approach.
Green Works Founding Scientist Maria Ochomogo is shown mentoring her granddaughter Abigail, captioned as a ‘future scientist’. Green Works #NaturalPotential CSR campaign encourages girls to pursue a career in science.
With the goal of saving youth sports programs, Dick’s Sporting Goods Foundation shows how high school basketball and baseball coaches act as mentors to build the character of their players.
