Coldwell Banker 'Adopt a Pet'

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Coldwell Banker’s CMO explains the cause marketing tie-in: “We’ve historically focused on finding homes for people… Well, why can’t we find homes for dogs?”

CVS Health at the StandUp2Cancer Telethon

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A juice bar with prominent CVS Health signage is the setting for three celebrities to recognize CVS Health for its efforts to reduce cancer, by: no longer selling tobacco, helping people to quit smoking, making it harder for others to start, and supporting StandUp2Cancer’s research. The segment aired simultaneously on multiple networks and cable channels.

Duracell 'Power Those Who Protect Us'

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In partnership with the National Volunteer Fire Council, Duracell positions the purchase of its batteries as a way to support local, volunteer firefighters.

Duracell and Hasbro 'Toys for Tots': "Power a Smile"

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Partnership between two for-profit organizations (Duracell and Hasbro) to support the holiday toy drive of a non-profit organization (Toys for Tots). The Duracell ad was part of its #PowerASmile campaign to make a donation of up to 1 million batteries to Toys for Tots for every eligible pack of batteries purchased.

IHOP 'Toys for Tots'

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ABC7 Chicago’s Holiday Toy Drive is “presented by IHOP” in talk show and news segments. IHOP is featured as the Toys for Tots drop-off location.

Major League Baseball Stands Up to Cancer

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MLB players, vendors, fans, and an umpire honor the people in their lives affected by cancer as they hold “I Stand Up for” signs. The native ad announces that Stand Up For Cancer will be featured at the upcoming World Series Game on October 24, 2014.

MasterCard 'Stand Up to Cancer' Campaign: World Series 2012

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During the 2012 World Series, MasterCard makes an on-field, in-game presentation of a $4.1 million ‘debit card’ to Stand Up To Cancer. The donation represents the proceeds from MasterCard’s Dine and Be Generous campaign. One cent was contributed for each MasterCard transaction over $10 between July 10 to September 28, 2012.

MasterCard ‘Stand Up to Cancer’ Campaign: World Series 2016

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During the 2016 World Series, MasterCard continued its 7-year tradition of making an on-field, in-game presentation of a $4 million ‘debit card’ to Stand Up To Cancer. The donation represented the proceeds from MasterCard’s Priceless Conversations campaign.