Ad Directory, by Business Goal: Nostalgia

Aqua Carpatica 'Purity Test' Campaign: "The Duck"

2023/05/31 0

‘The Duck’ is part of Aqua Carpatica’s Water Purity Test campaign, which sneaked the word ‘nitrates’ into familiar children’s songs about water.

Aqua Carpatica 'Purity Test' Campaign: "The Snail" Ad

2023/05/31 0

‘The Snail’ is part of Aqua Carpatica’s Water Purity Test campaign, which sneaked the word ‘nitrates’ into familiar children’s songs about water.

SPC #MyFamilyCan Campaign: Introduction

2023/05/31 0

SPC’s #MyFamilyCan campaign urges Australians to #BuyHomeGrown. In this introductory ad, Australia’s largest fruit processor announces that its SPC and Ardmona brands will switch to labels which feature photos of Aussie farmers who grow the food.

SPC's Ardmona #BuyHomeGrown Ad

2023/05/31 0

Nostalgic B-roll of Australian family farms is the background for a stirring reading of Australia’s national anthem. The anthem is followed by a close-up of cans of Ardmona diced tomatoes. The can labels feature a photo of Aussie farmers who produced the tomatoes.

Yellow Pages 'Meet the New Neighborhood'

2023/05/31 0

Yellow Pages positions its app as the change agent for transforming the ‘old neighborhood’ into a thriving ‘new neighborhood’: “The difference is in a tap, a swipe, a click. And like that, the doors of those buildings open.”

Ad Directory, by Tactics: Nostalgia

Aqua Carpatica 'Purity Test' Campaign: "The Duck"

Aqua Carpatica 'Purity Test' Campaign: "The Snail" Ad

SPC #MyFamilyCan Campaign: Introduction

SPC's Ardmona #BuyHomeGrown Ad

Yellow Pages 'Meet the New Neighborhood'

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