Coldwell Banker 'Adopt a Pet'

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Coldwell Banker’s CMO explains the cause marketing tie-in: “We’ve historically focused on finding homes for people… Well, why can’t we find homes for dogs?”

CVS Health at the StandUp2Cancer Telethon

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A juice bar with prominent CVS Health signage is the setting for three celebrities to recognize CVS Health for its efforts to reduce cancer, by: no longer selling tobacco, helping people to quit smoking, making it harder for others to start, and supporting StandUp2Cancer’s research. The segment aired simultaneously on multiple networks and cable channels.

Disney Store 'Toys for Tots'

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Windy City Live hosts Ryan Chiaverini and Val Warner joyfully shop at the Disney Store, buying $5,000 worth of toys that will be donated to Toys for Tots. Later, ABC7 Chicago’s meteorologist Tracy Butler presents an oversized $5,000 check from Disney Citizenship to grateful Marines, received on behalf of Toys for Tots. (The $5,000 check represents the value of the donated toys.)

IHOP 'Toys for Tots'

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ABC7 Chicago’s Holiday Toy Drive is “presented by IHOP” in talk show and news segments. IHOP is featured as the Toys for Tots drop-off location.

Major League Baseball Stands Up to Cancer

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MLB players, vendors, fans, and an umpire honor the people in their lives affected by cancer as they hold “I Stand Up for” signs. The native ad announces that Stand Up For Cancer will be featured at the upcoming World Series Game on October 24, 2014.

MasterCard 'Stand Up to Cancer' Campaign: World Series 2012

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During the 2012 World Series, MasterCard makes an on-field, in-game presentation of a $4.1 million ‘debit card’ to Stand Up To Cancer. The donation represents the proceeds from MasterCard’s Dine and Be Generous campaign. One cent was contributed for each MasterCard transaction over $10 between July 10 to September 28, 2012.

MasterCard ‘Stand Up to Cancer’ Campaign: World Series 2016

2018/12/17 0

During the 2016 World Series, MasterCard continued its 7-year tradition of making an on-field, in-game presentation of a $4 million ‘debit card’ to Stand Up To Cancer. The donation represented the proceeds from MasterCard’s Priceless Conversations campaign.