KFC launched this Add Hope video to coincide with 2015’s World Hunger Month. The video reviews progress (meals for 100,000 children every day), thanks customers, and then pivots to asking for additional in-store donations.
KFC’s Story of Hope commercial features drawings by some of the 100,000 children that the initiative feeds. The ad shows how an undernourished child’s drawing becomes more detailed and colorful when the child is fed by an Add Hope bowl.
Mattress Firm is running two commercials in tandem, both featuring Simone Biles: A standard ad AND a cause marketing ad promoting a pajama drive for foster children. Pajama donations are collected inside Mattress Firm stores..
Sport Clips collects in-store donations, supplemented by its own contribution, to fund the VFW’s ‘Help a Hero’ scholarship program. These scholarships can be used by service members and veterans at post-secondary schools and trade schools.