Nostalgic B-roll of Australian family farms is the background for a stirring reading of Australia’s national anthem. The anthem is followed by a close-up of cans of Ardmona diced tomatoes. The can labels feature a photo of Aussie farmers who produced the tomatoes.
Yellow Pages’ evolving ‘Shop the Neighbourhood’ campaign now promotes use of its YPshopwise app as an integral part of supporting your local community. #ShopTheHood positions Yellow Pages as a champion of the local businesses from whom Yellow Pages hopes to sell advertising.