Ad Directory, by Tactics:   Customer Affinity

Applebees Herm Davis

Applebee's Veterans Day Campaign: Herm Edwards

2023/05/31 0

In a Veterans Day commercial which appeared on ESPN, Herm Edwards (an ESPN Analyst) explains that Applebee’s has served 7.6 million free meals to veterans and service members and are about to serve a million more.

Becel Margarine Love Letters

Becel 'Love Letters'

2023/05/31 0

Becel sought to reduce heart disease (and promote Becel margarine) via ‘love letters’ from children to their moms. Becel tells mothers: You take great care of your kids — take care of yourself too.

Cabelas thanks for the outdoors

Cabela's Veterans Day Ad: #ThanksForTheOutdoors

2023/05/31 0

This veterans cause-marketing commercial is a first for Cabela’s, but the style of the ad is not. Rather than tout discounts or products, the Cabela’s ad portrays the outdoors as a place to experience heartfelt connections (with thanks to veterans for making that possible). On Facebook alone, the ad was viewed more than 1.5 million times, propelled by over 25,000 likes and 7,600 shares.

Coca Cola Hilltop

Coca-Cola 'Hilltop'

2023/05/31 0

According to the ad’s creator, the Hilltop commercial portrayed Coca-Cola as “a little social catalyst that can bring people together, talk things over, and sometimes communications get better if you’re just sitting over a bottle of Coke and looking people in the eye.”

Coca-Cola Hilltop Christmas

Coca-Cola "Hilltop" Ad: Christmas Version

2023/05/31 0

Coca-Cola’s original “Hilltop” diversity commercial aired in 1971. During the mid-1970s, this new version of the ad was re-worked with a Christmas theme and re-aired each holiday season for several years.

Coldwell Banker Adopt-a-Dog

Coldwell Banker 'Adopt a Pet'

2023/05/31 0

Coldwell Banker’s CMO explains the cause marketing tie-in: “We’ve historically focused on finding homes for people… Well, why can’t we find homes for dogs?”

Pantene: Don't Be Sorry. Shine Strong.

Pantene 'Sorry, Not Sorry'

2023/05/31 0

“Don’t be sorry, shine strong.” Pantene uses female-empowerment advocacy to bolster its multi-faceted ‘strong is beautiful’ brand personality.

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