In a Veterans Day commercial which appeared on ESPN, Herm Edwards (an ESPN Analyst) explains that Applebee’s has served 7.6 million free meals to veterans and service members and are about to serve a million more.
This veterans cause-marketing commercial is a first for Cabela’s, but the style of the ad is not. Rather than tout discounts or products, the Cabela’s ad portrays the outdoors as a place to experience heartfelt connections (with thanks to veterans for making that possible). On Facebook alone, the ad was viewed more than 1.5 million times, propelled by over 25,000 likes and 7,600 shares.
According to the ad’s creator, the Hilltop commercial portrayed Coca-Cola as “a little social catalyst that can bring people together, talk things over, and sometimes communications get better if you’re just sitting over a bottle of Coke and looking people in the eye.”
Coca-Cola’s original “Hilltop” diversity commercial aired in 1971. During the mid-1970s, this new version of the ad was re-worked with a Christmas theme and re-aired each holiday season for several years.
“Don’t be sorry, shine strong.” Pantene uses female-empowerment advocacy to bolster its multi-faceted ‘strong is beautiful’ brand personality.
Warning: Use of undefined constant custom_pagination - assumed 'custom_pagination' (this will throw an Error in a future version of PHP) in /home/causemar/public_html/wp-content/themes/causemarketing/index.php on line 139