Ad Directory, by Tactics: Celebrities
Major League Baseball Stands Up to Cancer
MasterCard 'Stand Up to Cancer' Campaign: S↑2C Telethon 2016
Mattress Firm 'Foster Kids' Campaign: "Pajama Drive"
Nike 'Lace Up. Save Lives.'
This NIKE (PRODUCT)RED partnership ad to fight AIDS in Africa features celebrity athletes using the designer NIKE(RED) laces in creative ways. 100% of the profits from the sales of NIKE(RED) laces going to The Global Fund to Fight AIDS, Tuberculosis and Malaria, which funds: medication for those living with HIV, and soccer-based community initiatives which teach AIDS prevention.