The ‘Do a Good Turn’ campaign promoted Ariel laundry detergent’s “Cool Clean technology” which enabled clothes to be washed effectively at 30° Celsius (86° Fahrenheit)
For each bottle of Dawn sold, P&G donated $1 (up to $500,000) split equally between International Bird Rescue Research Center and Marine Mammal Center.
P&G uses ‘Save Wildlife’ cause marketing to demonstrate Dawn Dish Soap’s product benefits (i.e., effective on oil grease yet gentle on hands — and bird feathers).
Duracell donates one million batteries — which demonstrates the reliability of the new Duracell Quantum battery as the choice of crisis first responders.
The promo ad for The Ben’s Beginners Cooking Contest is part of Uncle Ben’s CSR program to associate its rice with healthier dinner choices and more family time.