With the goal of saving youth sports programs, Dick’s Sporting Goods Foundation shows how high school basketball and baseball coaches act as mentors to build the character of their players.
MLB players, vendors, fans, and an umpire honor the people in their lives affected by cancer as they hold “I Stand Up for” signs. The native ad announces that Stand Up For Cancer will be featured at the upcoming World Series Game on October 24, 2014.
In-program promos of the NFL’s Salute to Service initiative, integrated with NFL coverage, on: NFL Fantasy Live (NFL Network), NFL Football (Fox), That Other Pregame Show (CBS), and NFL Game Day Highlights (NFL Network)