Coldwell Banker’s CMO explains the cause marketing tie-in: “We’ve historically focused on finding homes for people… Well, why can’t we find homes for dogs?”
The TV commercial urges customers to visit a local Sport Clips store to make a donation to Operation Uplink. VFW’s Operation Uplink provides free calls home while soldiers are serving overseas.
Sport Clips collects in-store donations, supplemented by its own contribution, to fund the VFW’s ‘Help a Hero’ scholarship program. These scholarships can be used by service members and veterans at post-secondary schools and trade schools.