Cabela's Veterans Day Ad: #ThanksForTheOutdoors

2018/12/13 0

This veterans cause-marketing commercial is a first for Cabela’s, but the style of the ad is not. Rather than tout discounts or products, the Cabela’s ad portrays the outdoors as a place to experience heartfelt connections (with thanks to veterans for making that possible). On Facebook alone, the ad was viewed more than 1.5 million times, propelled by over 25,000 likes and 7,600 shares.

Disney Store 'Toys for Tots'

2018/12/13 0

Windy City Live hosts Ryan Chiaverini and Val Warner joyfully shop at the Disney Store, buying $5,000 worth of toys that will be donated to Toys for Tots. Later, ABC7 Chicago’s meteorologist Tracy Butler presents an oversized $5,000 check from Disney Citizenship to grateful Marines, received on behalf of Toys for Tots. (The $5,000 check represents the value of the donated toys.)

Mattress Firm 'Foster Kids' Shoe Drive

2018/12/13 0

Mattress Firm supports foster kids (and attracts customers) by conducting year-round, in-store donation drives, collecting: shoes, money, clothing, pajamas, school supplies and holiday gifts.

Mattress Firm 'Foster Kids' Campaign: "Pajama Drive"

2018/12/13 0

Mattress Firm is running two commercials in tandem, both featuring Simone Biles: A standard ad AND a cause marketing ad promoting a pajama drive for foster children. Pajama donations are collected inside Mattress Firm stores..