In this StandUp2Cancer telethon segment, Eric Stonestreet joins MasterCard employees, all wearing shirts co-branded with the logos of MasterCard and StandUp2Cancer. The telethon aired simultaneously on multiple networks and cable channels.
During the 2012 World Series, MasterCard makes an on-field, in-game presentation of a $4.1 million ‘debit card’ to Stand Up To Cancer. The donation represents the proceeds from MasterCard’s Dine and Be Generous campaign. One cent was contributed for each MasterCard transaction over $10 between July 10 to September 28, 2012.
During the 2016 World Series, MasterCard continued its 7-year tradition of making an on-field, in-game presentation of a $4 million ‘debit card’ to Stand Up To Cancer. The donation represented the proceeds from MasterCard’s Priceless Conversations campaign.
Series of 8 USAA ‘Salute to Service’ cause-marketing commercials: ‘Star Spangled Banner’, ‘Helmet Decal’, ‘Color Guard’, ‘Combine Events’, ‘NFL Boot Camps’, ‘Challenge Coins’, ‘Base Visits’, and ‘2016 Pro Bowl’
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