Coca-Cola "Hilltop" Ad: Christmas Version

2019/11/12 0

Coca-Cola’s original “Hilltop” diversity commercial aired in 1971. During the mid-1970s, this new version of the ad was re-worked with a Christmas theme and re-aired each holiday season for several years.

Dawn 'Wildlife' Campaign: "Home"

2019/11/12 0

P&G uses ‘Save Wildlife’ cause marketing to demonstrate Dawn Dish Soap’s product benefits (i.e., effective on oil grease yet gentle on hands — and bird feathers).

Duracell 'Power Those Who Protect Us'

2019/11/12 0

In partnership with the National Volunteer Fire Council, Duracell positions the purchase of its batteries as a way to support local, volunteer firefighters.

Duracell and Hasbro 'Toys for Tots': "Power a Smile"

2019/11/12 0

Partnership between two for-profit organizations (Duracell and Hasbro) to support the holiday toy drive of a non-profit organization (Toys for Tots). The Duracell ad was part of its #PowerASmile campaign to make a donation of up to 1 million batteries to Toys for Tots for every eligible pack of batteries purchased.

Duracell Quantum #MyQuantumHero

2019/11/12 0

Duracell donates one million batteries — which demonstrates the reliability of the new Duracell Quantum battery as the choice of crisis first responders.

Nike 'Lace Up. Save Lives.'

2019/11/12 0

This NIKE (PRODUCT)RED partnership ad to fight AIDS in Africa features celebrity athletes using the designer NIKE(RED) laces in creative ways. 100% of the profits from the sales of NIKE(RED) laces going to The Global Fund to Fight AIDS, Tuberculosis and Malaria, which funds: medication for those living with HIV, and soccer-based community initiatives which teach AIDS prevention.

Pantene 'Sorry, Not Sorry'

2019/11/12 0

“Don’t be sorry, shine strong.” Pantene uses female-empowerment advocacy to bolster its multi-faceted ‘strong is beautiful’ brand personality.