Ad Directory, by Business Goal: Consumer Packaged Goods

Aqua Carpatica 'Purity Test' Campaign: "The Duck"

2023/05/31 0

‘The Duck’ is part of Aqua Carpatica’s Water Purity Test campaign, which sneaked the word ‘nitrates’ into familiar children’s songs about water.

Aqua Carpatica 'Purity Test' Campaign: "The Snail" Ad

2023/05/31 0

‘The Snail’ is part of Aqua Carpatica’s Water Purity Test campaign, which sneaked the word ‘nitrates’ into familiar children’s songs about water.

Ariel 'Do a Good Turn' Campaign: "Turn to 30"

2023/05/31 0

The ‘Do a Good Turn’ campaign promoted Ariel laundry detergent’s “Cool Clean technology” which enabled clothes to be washed effectively at 30° Celsius (86° Fahrenheit)

Becel 'Love Letters'

2023/05/31 0

Becel sought to reduce heart disease (and promote Becel margarine) via ‘love letters’ from children to their moms. Becel tells mothers: You take great care of your kids — take care of yourself too.

Bombas socks one pair purchased equals one pair donated

Bombas Socks: '1 Pair Purchased = 1 Pair Donated'

2023/05/31 0

For each pair of socks purchased, Bombas donates a pair of socks to the homeless. In its first nine months of operations, Bombas sold $450,000 of socks online via word-of-mouth alone. Bombas sold and donated its one millionth pair of socks within 2.5 years of start-up.

Clorox 'Green Works' Products: "Dishwashing Liquid"

2023/05/31 0

Clorox — best known for its conventional bleach — launched the Green Works brand of eco-friendly products, including a dishwashing liquid made primarily from natural, plant-based ingredients. Green Works products are formulated to be: biodegradable, made from renewable resources, non-allergenic, not tested on animals, and packaged in bottles that can be recycled.

Clorox 'Green Works' Products: "Laundry Detergent"

2023/05/31 0

Clorox — best known for its conventional bleach — launched the Green Works brand of eco-friendly products, including a laundry detergent made primarily from natural, plant-based ingredients. Green Works products are formulated to be: biodegradable, made from renewable resources, non-allergenic, not tested on animals, and packaged in bottles that can be recycled.

Clorox 'Green Works' Products: "Wipes"

2023/05/31 0

Clorox — best known for its conventional bleach — launched the Green Works brand of eco-friendly products, including wipes which are compostable. Green Works products are formulated to be: biodegradable, made from renewable resources, non-allergenic, not tested on animals, and sold in packages that can be recycled.

Clorox Green Works #NaturalPotential CSR: "Girls in Science"

2023/05/31 0

Green Works Founding Scientist Maria Ochomogo is shown mentoring her granddaughter Abigail, captioned as a ‘future scientist’. Green Works #NaturalPotential CSR campaign encourages girls to pursue a career in science.

Coca-Cola 'Hilltop'

2023/05/31 0

According to the ad’s creator, the Hilltop commercial portrayed Coca-Cola as “a little social catalyst that can bring people together, talk things over, and sometimes communications get better if you’re just sitting over a bottle of Coke and looking people in the eye.”

Ad Directory, by Industry: Consumer Packaged Goods

Aqua Carpatica 'Purity Test' Campaign: "The Duck"

Aqua Carpatica 'Purity Test' Campaign: "The Snail" Ad

Ariel 'Do a Good Turn' Campaign: "Turn to 30"

Becel 'Love Letters'

Bombas Socks: '1 Pair Purchased = 1 Pair Donated'

Clorox 'Green Works' Products: "Dishwashing Liquid"

Clorox 'Green Works' Products: "Laundry Detergent"

Clorox 'Green Works' Products: "Wipes"

Clorox Green Works #NaturalPotential CSR: "Girls in Science"

Coca-Cola 'Hilltop'

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