Ad Directory, by Business Goal: Agriculture

SPC #MyFamilyCan Campaign: Introduction

2023/05/31 0

SPC’s #MyFamilyCan campaign urges Australians to #BuyHomeGrown. In this introductory ad, Australia’s largest fruit processor announces that its SPC and Ardmona brands will switch to labels which feature photos of Aussie farmers who grow the food.

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Business Goal: Advocacy, Defense, Goodwill, Purpose Driven, Sales
Cause: Act of Kindness, Animal Welfare, Children, Crisis Response, Diversity, Education, Environment, Health, Human Rights, Neighborhood, Overseas, Patriotism, Poverty, Safety, Veterans, Women and Girls
Industry: Agriculture, Consumer Packaged Goods, Durable Goods, Financial, Medical, Restaurants and Hospitality, Retail, Services, Sports and Entertainment, Telecom and Internet
Tactics: Awareness Symbol, Benefit Demonstration, Celebrities, Conspicuous Philanthropy, Contextual Advertising, Customer Affinity, Direct Benefits, Donation Collection, Experiential Marketing, Gamification, Holiday Spirit, Incentivized Behavior Change, Integrated Branding, Native Advertising, Nostalgia, Partnerships, Poster Child, Product-Cause Fit, Save for Doing Good, Social Media, Sustainable Business Practices, You buy. We’ll give., You engage. We’ll give.

Ad Directory, by Industry: Agriculture

SPC #MyFamilyCan Campaign: Introduction

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