Becel 'Love Letters'

2018/12/13 0

Becel sought to reduce heart disease (and promote Becel margarine) via ‘love letters’ from children to their moms. Becel tells mothers: You take great care of your kids — take care of yourself too.

Microsoft #MakeWhatsNext

2018/12/13 0

Microsoft’s #MakeWhatsNext campaign, timed to coincide with International Women’s Day, celebrates women inventors, how they’ve changed the world, and inspires girls to pursue careers in Science, Technology, Engineering, and Math (STEM).

Pantene 'Sorry, Not Sorry'

2018/12/13 0

“Don’t be sorry, shine strong.” Pantene uses female-empowerment advocacy to bolster its multi-faceted ‘strong is beautiful’ brand personality.

Pantene "Dad-Do"

2018/12/13 0

In this 2016 Super Bowl commercial, Pantene introduces “dad-dos” (like hair-dos) to show that dads can — and should — spend quality time with daughters.

Pantene 'Labels Against Women'

2018/12/13 0

In this Pantene digital ad, men and women exhibit the same behaviors but are labeled differently, exposing a gender bias double-standard.