Becel 'Love Letters'

2024/07/17 0

Becel sought to reduce heart disease (and promote Becel margarine) via ‘love letters’ from children to their moms. Becel tells mothers: You take great care of your kids — take care of yourself too.

Microsoft #MakeWhatsNext

2024/07/17 0

Microsoft’s #MakeWhatsNext campaign, timed to coincide with International Women’s Day, celebrates women inventors, how they’ve changed the world, and inspires girls to pursue careers in Science, Technology, Engineering, and Math (STEM).

P&G 'Thank You Mom' Ad: #BecauseOfMom

2024/07/17 0

In this 2014 Winter Olympics edition of Procter & Gamble’s “Thank You, Mom” ad campaign, supportive mothers help their children learn to walk, skate, and ski on their way to becoming successful Olympic athletes.

P&G 'Thank You, Mom' Ad: "Best Job"

2024/07/17 0

In this 2012 edition of Procter & Gamble’s “Thank You, Mom” ad campaign, supportive mothers take their children to practices and help the kids deal with setbacks on their way to becoming successful Olympic athletes.

P&G 'Thank You, Mom' Ad: "Tough Love"

2024/07/17 0

In this 2014 P&G “Thank You, Mom” ad, footage of triumphs at the Paralympic Games is interspersed with Moms supporting their children through years of challenges, physical therapy, and strength conditioning.

P&G 'Thank You, Mom' Ad: "Strong"

2024/07/17 0

For the Olympic Games in Rio, P&G’s 2016 “Thank You, Mom” ad features supportive moms helping their children persevere through difficult circumstances on their way to becoming Olympic champions.

Pantene 'Sorry, Not Sorry'

2024/07/17 0

“Don’t be sorry, shine strong.” Pantene uses female-empowerment advocacy to bolster its multi-faceted ‘strong is beautiful’ brand personality.