Applebee's Veterans Day Campaign: Herm Edwards

2018/12/13 0

In a Veterans Day commercial which appeared on ESPN, Herm Edwards (an ESPN Analyst) explains that Applebee’s has served 7.6 million free meals to veterans and service members and are about to serve a million more.

Cabela's Veterans Day Ad: #ThanksForTheOutdoors

2018/12/13 0

This veterans cause-marketing commercial is a first for Cabela’s, but the style of the ad is not. Rather than tout discounts or products, the Cabela’s ad portrays the outdoors as a place to experience heartfelt connections (with thanks to veterans for making that possible). On Facebook alone, the ad was viewed more than 1.5 million times, propelled by over 25,000 likes and 7,600 shares.

NFL 'Salute to Service'

2018/12/13 0

In-program promos of the NFL’s Salute to Service initiative, integrated with NFL coverage, on: NFL Fantasy Live (NFL Network), NFL Football (Fox), That Other Pregame Show (CBS), and NFL Game Day Highlights (NFL Network)

Sport Clips 'Help A Hero' Campaign: "VFW Scholarships"

2018/12/13 0

Sport Clips collects in-store donations, supplemented by its own contribution, to fund the VFW’s ‘Help a Hero’ scholarship program. These scholarships can be used by service members and veterans at post-secondary schools and trade schools.

USAA 'Salute to Service'

2018/12/13 0

Series of 8 USAA ‘Salute to Service’ cause-marketing commercials: ‘Star Spangled Banner’, ‘Helmet Decal’, ‘Color Guard’, ‘Combine Events’, ‘NFL Boot Camps’, ‘Challenge Coins’, ‘Base Visits’, and ‘2016 Pro Bowl’

Walmart 'American Jobs'

2018/12/13 0

“Here’s what we find beautiful: Your service to your country. That’s why we’re hiring veterans. If you’ve been honorably discharged, welcome home, you’re hired. And here’s what we find beautiful: American factories creating American Jobs. That’s why we’re committing $50 billion more over the next 10 years to buy products made here.”