For each pair of socks purchased, Bombas donates a pair of socks to the homeless. In its first nine months of operations, Bombas sold $450,000 of socks online via word-of-mouth alone. Bombas sold and donated its one millionth pair of socks within 2.5 years of start-up.
Windy City Live hosts Ryan Chiaverini and Val Warner joyfully shop at the Disney Store, buying $5,000 worth of toys that will be donated to Toys for Tots. Later, ABC7 Chicago’s meteorologist Tracy Butler presents an oversized $5,000 check from Disney Citizenship to grateful Marines, received on behalf of Toys for Tots. (The $5,000 check represents the value of the donated toys.)
Partnership between two for-profit organizations (Duracell and Hasbro) to support the holiday toy drive of a non-profit organization (Toys for Tots). The Duracell ad was part of its #PowerASmile campaign to make a donation of up to 1 million batteries to Toys for Tots for every eligible pack of batteries purchased.
KFC launched this Add Hope video to coincide with 2015’s World Hunger Month. The video reviews progress (meals for 100,000 children every day), thanks customers, and then pivots to asking for additional in-store donations.
KFC’s Story of Hope commercial features drawings by some of the 100,000 children that the initiative feeds. The ad shows how an undernourished child’s drawing becomes more detailed and colorful when the child is fed by an Add Hope bowl.
The WWE’s Raw Announce Team promotes Subway’s National Sandwich Day partnership with Feeding America. The offer: Buy any sub and a drink and get a free sub. Plus Subway will donate a meal to Feeding America for each sub purchased.
This Subway-sponsored segment of NFL Football features Subway’s National Sandwich Day promotion, including a close-up of a Subway meal for more than 20 seconds. Meanwhile, James Brown narrates: “Subway invites you to help them create the biggest single-day meal donation in Feeding America’s history.”
TOMS offered to give a pair of shoes to a child in need for every person who posted to Instagram a barefoot picture with the hashtag #WithoutShoes.
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