SPC’s #MyFamilyCan campaign urges Australians to #BuyHomeGrown. In this introductory ad, Australia’s largest fruit processor announces that its SPC and Ardmona brands will switch to labels which feature photos of Aussie farmers who grow the food.
Nostalgic B-roll of Australian family farms is the background for a stirring reading of Australia’s national anthem. The anthem is followed by a close-up of cans of Ardmona diced tomatoes. The can labels feature a photo of Aussie farmers who produced the tomatoes.
“Here’s what we find beautiful: Your service to your country. That’s why we’re hiring veterans. If you’ve been honorably discharged, welcome home, you’re hired. And here’s what we find beautiful: American factories creating American Jobs. That’s why we’re committing $50 billion more over the next 10 years to buy products made here.”
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