Ad Directory, by Business Goal: Overseas

U2 Invisible download

Bank of America #Connect4Red Super Bowl (2014) Ad

2023/05/31 0

The first airing of this Super Bowl ad began a 24-hour cause marketing event where Bank of America agreed to donate $1 to (RED) for each iTunes download of U2’s song Invisible.

Bombas socks one pair purchased equals one pair donated

Bombas Socks: '1 Pair Purchased = 1 Pair Donated'

2023/05/31 0

For each pair of socks purchased, Bombas donates a pair of socks to the homeless. In its first nine months of operations, Bombas sold $450,000 of socks online via word-of-mouth alone. Bombas sold and donated its one millionth pair of socks within 2.5 years of start-up.

NIKE RED

Nike 'Lace Up. Save Lives.'

2023/05/31 0

This NIKE (PRODUCT)RED partnership ad to fight AIDS in Africa features celebrity athletes using the designer NIKE(RED) laces in creative ways. 100% of the profits from the sales of NIKE(RED) laces going to The Global Fund to Fight AIDS, Tuberculosis and Malaria, which funds: medication for those living with HIV, and soccer-based community initiatives which teach AIDS prevention.

TOMS One Day Without Shoes

TOMS 'One Day Without Shoes'

2023/05/31 0

TOMS offered to give a pair of shoes to a child in need for every person who posted to Instagram a barefoot picture with the hashtag #WithoutShoes.

TOMS One for One

TOMS 'One for One' Campaign: "For One Another"

2023/05/31 0

TOMS popularized ‘Buy One Give One’ (BOGO) cause marketing. For every pair of shoes purchased, TOMS gives a pair of shoes to a child in need.

Walgreens: Get a Shot. Give a Shot

Walgreens 'Get a Shot. Give a Shot'

2023/05/31 0

“When is your flu shot more than a flu shot? When it helps give a life-saving vaccine to a child in need. Walgreens ‘Get a Shot. Give a Shot’ program has helped provide 15 million vaccines through the UN Foundation.

Walgreens 'Vitamin Angels' Campaign: "Get Vitamins. Change Lives"

2023/05/31 0

Walgreens donates 1% of vitamin and supplement sales to Vitamin Angels, which provides “life-changing vitamins” to children in the US and around the world.

Walgreens 'Vitamin Angels' Campaign: "Peek-a-Boo"

2023/05/31 0

To help prevent blindness, Walgreens donates 1% of vitamin and supplement sales to Vitamin Angels, which provides “life-changing vitamins” to under-nourished children.

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Browse the Cause Marketing Ad Gallery by clicking on any of the topics…

Business Goal: Advocacy, Defense, Goodwill, Purpose Driven, Sales
Cause: Act of Kindness, Animal Welfare, Children, Crisis Response, Diversity, Education, Environment, Health, Human Rights, Neighborhood, Overseas, Patriotism, Poverty, Safety, Veterans, Women and Girls
Industry: Agriculture, Consumer Packaged Goods, Durable Goods, Financial, Medical, Restaurants and Hospitality, Retail, Services, Sports and Entertainment, Telecom and Internet
Tactics: Awareness Symbol, Benefit Demonstration, Celebrities, Conspicuous Philanthropy, Contextual Advertising, Customer Affinity, Direct Benefits, Donation Collection, Experiential Marketing, Gamification, Holiday Spirit, Incentivized Behavior Change, Integrated Branding, Native Advertising, Nostalgia, Partnerships, Poster Child, Product-Cause Fit, Save for Doing Good, Social Media, Sustainable Business Practices, You buy. We’ll give., You engage. We’ll give.

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