Becel 'Love Letters'

2018/12/17 0

Becel sought to reduce heart disease (and promote Becel margarine) via ‘love letters’ from children to their moms. Becel tells mothers: You take great care of your kids — take care of yourself too.

CVS Health at the StandUp2Cancer Telethon

2018/12/17 0

A juice bar with prominent CVS Health signage is the setting for three celebrities to recognize CVS Health for its efforts to reduce cancer, by: no longer selling tobacco, helping people to quit smoking, making it harder for others to start, and supporting StandUp2Cancer’s research. The segment aired simultaneously on multiple networks and cable channels.

Major League Baseball Stands Up to Cancer

2018/12/17 0

MLB players, vendors, fans, and an umpire honor the people in their lives affected by cancer as they hold “I Stand Up for” signs. The native ad announces that Stand Up For Cancer will be featured at the upcoming World Series Game on October 24, 2014.

MasterCard 'Stand Up to Cancer' Campaign: World Series 2012

2018/12/17 0

During the 2012 World Series, MasterCard makes an on-field, in-game presentation of a $4.1 million ‘debit card’ to Stand Up To Cancer. The donation represents the proceeds from MasterCard’s Dine and Be Generous campaign. One cent was contributed for each MasterCard transaction over $10 between July 10 to September 28, 2012.

MasterCard ‘Stand Up to Cancer’ Campaign: World Series 2016

2018/12/17 0

During the 2016 World Series, MasterCard continued its 7-year tradition of making an on-field, in-game presentation of a $4 million ‘debit card’ to Stand Up To Cancer. The donation represented the proceeds from MasterCard’s Priceless Conversations campaign.

Nike 'Lace Up. Save Lives.'

2018/12/17 0

This NIKE (PRODUCT)RED partnership ad to fight AIDS in Africa features celebrity athletes using the designer NIKE(RED) laces in creative ways. 100% of the profits from the sales of NIKE(RED) laces going to The Global Fund to Fight AIDS, Tuberculosis and Malaria, which funds: medication for those living with HIV, and soccer-based community initiatives which teach AIDS prevention.

Uncle Ben's Beginners: Cooking Contest

2018/12/17 0

The promo ad for The Ben’s Beginners Cooking Contest is part of Uncle Ben’s CSR program to associate its rice with healthier dinner choices and more family time.