For each bottle of Dawn sold, P&G donated $1 (up to $500,000) split equally between International Bird Rescue Research Center and Marine Mammal Center.
P&G uses ‘Save Wildlife’ cause marketing to demonstrate Dawn Dish Soap’s product benefits (i.e., effective on oil grease yet gentle on hands — and bird feathers).
In partnership with the National Volunteer Fire Council, Duracell positions the purchase of its batteries as a way to support local, volunteer firefighters.
Duracell donates one million batteries — which demonstrates the reliability of the new Duracell Quantum battery as the choice of crisis first responders.