Dawn 'Wildlife' Campaign: "Home"

2018/12/17 0

P&G uses ‘Save Wildlife’ cause marketing to demonstrate Dawn Dish Soap’s product benefits (i.e., effective on oil grease yet gentle on hands — and bird feathers).

Duracell 'Power Those Who Protect Us'

2018/12/17 0

In partnership with the National Volunteer Fire Council, Duracell positions the purchase of its batteries as a way to support local, volunteer firefighters.

Duracell Quantum #MyQuantumHero

2018/12/17 0

Duracell donates one million batteries — which demonstrates the reliability of the new Duracell Quantum battery as the choice of crisis first responders.