Ad Directory, by Business Goal: Crisis Response

Dawn Save Wildlife duck coupon

Dawn 'Wildlife' Campaign: "1 Bottle = $1 Donation"

2023/11/30 0

For each bottle of Dawn sold, P&G donated $1 (up to $500,000) split equally between International Bird Rescue Research Center and Marine Mammal Center.

Dawn Helps Save Wildlife

Dawn 'Wildlife' Campaign: "Cleaning Oil Spills"

2023/11/30 0

“Cleaning Oil Spills” highlights Dawn Dish Soap’s contribution of $1 million to wildlife rescue efforts.

Dawn Saves Wildlife

Dawn 'Wildlife' Campaign: "Home"

2023/11/30 0

P&G uses ‘Save Wildlife’ cause marketing to demonstrate Dawn Dish Soap’s product benefits (i.e., effective on oil grease yet gentle on hands — and bird feathers).

Duracell Power Those Who Protect Us

Duracell 'Power Those Who Protect Us'

2023/11/30 0

In partnership with the National Volunteer Fire Council, Duracell positions the purchase of its batteries as a way to support local, volunteer firefighters.

Duracell Quantum #MyQuantumHero

2023/11/30 0

Duracell donates one million batteries — which demonstrates the reliability of the new Duracell Quantum battery as the choice of crisis first responders.

Browse the Cause Marketing Ad Gallery by clicking on any of the topics…

Business Goal: Advocacy, Defense, Goodwill, Purpose Driven, Sales
Cause: Act of Kindness, Animal Welfare, Children, Crisis Response, Diversity, Education, Environment, Health, Human Rights, Neighborhood, Overseas, Patriotism, Poverty, Safety, Veterans, Women and Girls
Industry: Agriculture, Consumer Packaged Goods, Durable Goods, Financial, Medical, Restaurants and Hospitality, Retail, Services, Sports and Entertainment, Telecom and Internet
Tactics: Awareness Symbol, Benefit Demonstration, Celebrities, Conspicuous Philanthropy, Contextual Advertising, Customer Affinity, Direct Benefits, Donation Collection, Experiential Marketing, Gamification, Holiday Spirit, Incentivized Behavior Change, Integrated Branding, Native Advertising, Nostalgia, Partnerships, Poster Child, Product-Cause Fit, Save for Doing Good, Social Media, Sustainable Business Practices, You buy. We’ll give., You engage. We’ll give.

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