Coldwell Banker 'Adopt a Pet'

2018/12/13 0

Coldwell Banker’s CMO explains the cause marketing tie-in: “We’ve historically focused on finding homes for people… Well, why can’t we find homes for dogs?”

Dawn 'Wildlife' Campaign: "Home"

2018/12/13 0

P&G uses ‘Save Wildlife’ cause marketing to demonstrate Dawn Dish Soap’s product benefits (i.e., effective on oil grease yet gentle on hands — and bird feathers).