IHOP 'Toys for Tots'

2019/11/12 0

ABC7 Chicago’s Holiday Toy Drive is “presented by IHOP” in talk show and news segments. IHOP is featured as the Toys for Tots drop-off location.

MasterCard ‘Stand Up to Cancer’ Campaign: World Series 2016

2019/11/12 0

During the 2016 World Series, MasterCard continued its 7-year tradition of making an on-field, in-game presentation of a $4 million ‘debit card’ to Stand Up To Cancer. The donation represented the proceeds from MasterCard’s Priceless Conversations campaign.

Mattress Firm 'Foster Kids' Shoe Drive

2019/11/12 0

Mattress Firm supports foster kids (and attracts customers) by conducting year-round, in-store donation drives, collecting: shoes, money, clothing, pajamas, school supplies and holiday gifts.

Mattress Firm 'Foster Kids' Campaign: "Pajama Drive"

2019/11/12 0

Mattress Firm is running two commercials in tandem, both featuring Simone Biles: A standard ad AND a cause marketing ad promoting a pajama drive for foster children. Pajama donations are collected inside Mattress Firm stores..

Pantene 'Sorry, Not Sorry'

2019/11/12 0

“Don’t be sorry, shine strong.” Pantene uses female-empowerment advocacy to bolster its multi-faceted ‘strong is beautiful’ brand personality.

Pantene "Dad-Do"

2019/11/12 0

In this 2016 Super Bowl commercial, Pantene introduces “dad-dos” (like hair-dos) to show that dads can — and should — spend quality time with daughters.

Pantene 'Labels Against Women'

2019/11/12 0

In this Pantene digital ad, men and women exhibit the same behaviors but are labeled differently, exposing a gender bias double-standard.

SPC #MyFamilyCan Campaign: Introduction

2019/11/12 0

SPC’s #MyFamilyCan campaign urges Australians to #BuyHomeGrown. In this introductory ad, Australia’s largest fruit processor announces that its SPC and Ardmona brands will switch to labels which feature photos of Aussie farmers who grow the food.